Ever since the beginning of the coronavirus pandemic in the US, we can see a clear change in the way we work out. Now that people are going to the gym less, the fitness industry is adapting to a post-pandemic world. People have started leaning towards digital working out (zoom classes, video on demand or workout apps) to stay fit. But even with the lockdown being over, many studies show that most people do not necessarily plan on returning to the gym, or at least they choose to stick to their home work out habits. Some are going towards a hybrid approach, working out at the gym and at home.
The benefit of virtual classes is the convenience (for example, not having to drive across town to the gym, doing it between Zoom meetings or while your child is napping, etc.), and that it can be more versatile. The types of virtual classes you can do are endless. You can choose from a wide range of workouts of varying intensities, from HIIT and strength training to yoga and cycling sessions. With so many options available, you can frequently switch things up to keep your workout routine fresh. People have been finding time to work out whenever they can, even if that’s just 10 minutes here and there. Short workouts have become a growing trend on social media.
Personal trainer Joe Holder regularly publishes 5 to 10 minute workouts on his page @exercise_snacks. He encourages people to move everyday through short moving sessions. This page grew notorious during the first lockdown.
The pandemic shined a light on how important it is to prioritize our health and people are moving towards maintaining mental as well as physical health.
As the fitness industry is evolving, we can tell that technology-integrated fitness products are the future. By using data from wearables, fitness brands will be able to offer a truly unique and personalized experience for their clients. Trends in the past year have shown that in the future of fitness, there will also be a rise of app-based workouts, streaming and on-demand fitness with virtual trainers, which is already the case as of today.
The Adidas Zelus philosophy is to keep moving through change. With such a technology, users are able to keep their workout habits no matter what change they might be facing - such as an unexcepted lockdown. They will be able to adapt to whatever situation. Adidas Zelus makes a healthy lifestyle accessible to anyone, no matter their age, background or surroundings.